On 30 April, HSA launches its latest brand messages through five 10-second TV adverts, each using the three letters that make up HSA to spell out a mad, crazy scenario. Each ends with the overall campaign message: HSA. Healthplans. Simple. Affordable.
ìThese are the first brand adverts that weíve brought to air since 2004, and will start the job of taking the brand into the next decade and beyond,î comments Stuart Mahoney, Head of Brand and Direct Marketing. ìWe wanted to create something that would really stand out, as well as conveying the overall campaign message that we provide Healthplans which are simple and affordable. These adverts serve as a platform for bringing our healthcare offering to a wider audience.î
The campaign runs throughout the summer on all major national and terrestrial commercial stations, with both peak and off peak slots, and will return in the Autumn with five new adverts.
To view and download the adverts please go to:
Itís a mad, crazy world. Good job thereís HSA
Everything is getting more complicated. Our lives are getting more hectic and unpredictable. Good job thereís HSA.
