Intercultural Expert from U.C. Berkeley a Keynote Speaker at XMeiís US -China HR Conference

In times past, Chinese hopefuls flocked to the gold rush of California, and those who settled in San Francisco dubbed the city ìGold Mountain.î Now the tables have turned: American companies are flocking to the business opportunities of China. Jihong Sanderson, a leading expert in globalization, technology management, and innovation for China, will help companies navigate ó and thrive in ó the complex cultural waters of China.

Ms. Sanderson is one of two keynoters scheduled to speak at Making China Your ëGold Mountainí ñ a new conference and exposition in South San Francisco on May 23-25. The conference will be hosted by XMei International, a business consulting and development organization with expertise in Chinese business practices and their cultural impact. The conference is the first event in the U.S. with influential HR executives and business leaders from multinational companies, private Chinese companies, Chinese consulting firms and the government.

Ms. Sanderson is the founder and executive director of the Center for Research on Chinese & American Strategic Cooperation at UC Berkeley. Drawing on her personal experience, Ms. Sanderson will examine the skill sets China is seeking, the personality needed to be successful in China, and the challenges of working in an environment widely divergent from that of the West.

ìItís an honor to have a professional of Ms. Sandersonís stature speaking at our conference,î said Xioali Mei, president and founder of XMei International. ìAs someone who has succeeded in both cultures, her experience and expertise will bring real value to those considering doing business in China.î