HRmarketer.com Optimistic about the HR Marketplace But Downgrades Its Health Rating

HRmarketer.com released its latest HRintelligence Trend Report identifying the companies and topics receiving the most media attention in the month of August, as well as the top advertisers and the overall health of the human capital marketplace.

The http://www.hrmarketer.com/home/hri.htm [HRmarketer Trend Report] downgraded its rating from Great to Good because there was not enough compelling growth news in the HR marketplace to keep the rating at Great ñ as it has for the last five months. The consensus among dozens of HR suppliers is that sales are good but flat.

However, HRmarketer remains ìbullishî on the space. In the just over three years of providing the industry’s only online marketing and PR service for HR service providers, August was the fourth best ever month of new sales for HRmarketer, which indicates HR suppliers are feeling optimistic and confident about the marketplace and are investing more in their marketing and PR efforts.

Companies receiving the most media attention in the human resource industry trades during August included Aon, Employee Benefit Research Institute, Hewitt Associates, IBM, Mercer Human Resource Consulting, Motorola, National Business Group on Health, SHRM, and Watson Wyatt.

Top advertisers in the HR trades for August were Aetna, Aflac, Employease, LA Times, MetLife, Private Healthcare Systems, Recruitmax, SPECTRUM Human Resource Systems, and Visa.

Human resource topics receiving significant coverage across the HR trades in August included health care costs and how employees are carrying more of the burden; the challenges companies face that provide retirement plans; the value of high-performance learning organizations; investing in HR infrastructure; and the importance of recruiting, hiring and retaining top talent.

HRmarketer.com members may access advertising and media placement details on over 4,000 HR suppliers.