HR Business Partnering

HR Business Partnering: Developing an Effective Personal Brand for HR Business Partnership Success

Are you a senior HR & L&D professional, a functional decision-maker or a New HR Business Partner, who is interested in postioning yourself more strongly in your business partnership role.

The HR business partnership concept by now holds a firmly established place in the world of commercially-focused HR delivery; but do HR professionals have the personal positioning capabilities to convince their businesses that they are true partners to the business.

This event will provide greater understanding on how to take a professional personal branding approach to credibly position individual business partners and business partnership teams. It will enable delegates to understand why they not only need to know their own business partnership personal brand attributes, but also to develop a way of communicating these assets in a style that enhances visibility and credibility within the organisation.

Focus areas:
HR teams are in transition, with greater HR commercial awareness expected from organisations. Historically, HR teams in many organisations have been highly specialised and have not been particularly empowered to work beyond the transactional or narrowly prescribed. Business partnership requires greater focus on HR driving and supporting strategic imperatives and reduced focus on the transactional.

HR teams are often very familiar with the objectives of business partnership and competencies required by successful business partners, but very often do not have the credibility within their organisations to move into a true business partnership relationship with the business. The problem is often one of perception. Personal branding is about increasing personal credibility, visibility and reputation, and is focused on understanding how these perceptions are formed, and how a combination of communication skills and personal positioning strategies can be applied by HR professionals to articulate business partnership competency.

What themes will this event cover?

* Understanding personal branding as a tool
* Introduction to new ways of working
* The importance of self promotion in the context of business partnership (implications for individuals and teams)
* How to create personal credibility
* Building a solid reputation as an effective business partnership expert
* Understanding your competitive advantage, including improving your personal business partner marketability
* How personal values impact performance
* Developing the personal brands of others
* New knowledge application practice

Event Details
Venue: No.1 Poultry, London EC2R 8JR
Times: 09.30 -13.00
Discounted Price: 50pp VAT

Key Speaker: Dawn Winder;
Dawn is a certified professional Coach with a background in marketing and business Development. She runs a business that specialises in credible impact training using Personal Branding, NLP and coaching strategies. Dawn delivers coaching and training around her unique four step programme - i-defineô process, this was developed using her Coaching experience, understanding of the recruitment industry and design knowledge. Dawn works with her clients to help maximise employeesí credibility within their own organisation and in their marketplace. Dawnís clients include; Friends Provident, BBC, Diageo.