Initially launched in January 2001, Venn Group uniquely specialise in delivering professional temporary,
contract, temp-to-perm and interim recruitment solutions across a range of commercial sectors. In response to the demands of the market, the business has organically grown over
the last 10 years and now boasts a total of 8 offices throughout the UK.
Following Venn Group’s rapid and successful expansion,
the need for a more professional and flexible online presence soon arose to
help reinforce its position and level of expertise within the market, whilst
reflecting the expanding network of offices.
After commissioning its existing creative agency to produce the
design for the new website in line with its existing branding, Venn Group
approached online recruitment experts, HotLizard,
to build the site using it’s proven Gecko
recruitment website platform. Going forward, Venn Group needed the new
website to be an important asset in it’s marketing by acting as a tool to
generate business enquiries and potential candidates. HotLizard’s expertise,
coupled with the new creative design, has helped Venn Group achieve this by
delivering a more intuitive interface focussed on usability, enabling the
business to utlilise the website as a key
aspect of its marketing strategy.
Through HotLizard’s development of advanced Banner
Administration, Venn Group is able to administer the calls to action throughout
the new website; for example, the Office Locator banner that appears on the
homepage. This particular feature is designed for users to
easily access the individual Venn Group office location homepages which show a list of latest jobs from that office along with
relevant contact information. The website also includes a number of other
features designed to compliment Venn Group’s ethos of ‘Putting People First’
including, Jobs by Email, Feedback and Contact Submission Form, Client
Testimonials, Administrable Tertiary Navigation and a Candidate Secure Log-In
area.
It was vital for Venn Group to improve the SEO of their
website, as well as improving the user experience, to help maximise the traffic
to the site. All of HotLizard’s websites are designed to be technically search
engine friendly through the use of dynamically generated URL’s, Meta
information and H1 tags for the job detail pages. This technique ensures the
key content within the site is effectively indexed by the search engines. The
powerful Content Management System, provided by HotLizard, also allows Venn
Group to manage the Meta information throughout the website allowing them to keep
the site well optimised ongoing.
Robert Bowyer, Sales Director Venn Group comments: “We selected HotLizard team to deliver our
website because of their excellent reputation in the online recruitment field.
We are really pleased with how well HotLizard understood our requirements and
are delighted with the end result.”
HotLizard is a leading online recruitment
technology and marketing solutions company with over 11 years experience in
working with recruitment businesses and corporate HR departments. Its suite of
innovative solutions and services include bespoke
job board solutions, job
board software, recruitment
website design, recruitment
website software and recruitment SEO
services.
