HDA runs regular thought leadership briefings for senior HR decision makers

HDA runs regular thought leadership briefings for senior HR decision makers around broad talent management, business and career transition, leadership and personal and HR commercial development themes.

On 12 November, HDA in conjunction with 360 Advertising ran an Employer Branding Event in central London for professionals working in HR, learning and development, talent management, recruitment, marketing and internal communications. The event was tailored for those deeply interested in the attraction, engagement and retention of key talent within their organisations, within the context of the current economic climate.

Themes covered:
- Positioning Employer Branding elements and expected returns
- Dealing with complexity
- The HDA/360 Advertising 6-step Employer Branding Strategy Implementation Process
- Prove youíre Serious
- Letís Talk
- Does the truth hurt?
- Whatís our Promise?
- Implementation
- Measure
- Measuring ROI on your investment and passing the acid tests of a successful Employer Branding strategy
- Considering new online reputation channels and the value of SEO for business reputation
- Employer Branding case studies were presented by speakers from
- Henkel
- Random House Group

Speakers:
Chris Miller, Director at 360 Advertising and Clayton Glen, Director at HDA, were the key speakers at this event.
Chris Miller is a specialist in Employee Communications, with extensive experience in assisting organisations make the most of their employer brands to position themselves effectively to stakeholders, including candidates, staff, and others.

Clayton Glen has held senior HR and operational roles in the UK, the USA, continental Europe and in Southern Africa; in a range of industries, including chemicals/fmcg, automotive, e-commerce consulting and mobile technology, prior to moving into HR consultancy.

Alan Thomas, Staff Resourcing & Development Manager for Henkel Ltd, and Neil Morrison, Group HR Director for the Random House Group, were the Case Study Presenters at the event.

Here is a sample of what the delegates of the event had to say about the Programme:

Rarely have I attended a seminar that has contained so much relevant and well presented material.

Really clear process and lots of handy hints to make me think.
Excellent presentations and speakers.

I have significantly enhanced my understanding of this subject

According to Tricia Dicks, CEO - HDA, this briefing highlighted the value of business reputation to all stakeholders, for the successful attraction, engagement and retention of key resources. In the current economic climate, the value of a solid businesses reputation is key – in particular when we eventually exit the recession that we are currently rapidly enteringíí

HDA will be running further Employer Branding Events in 2009.

For discuss any of the above, please contact Sweta Patel, Campaign Manager – HDA at sxp@hda.co.uk / 020 7484 5065