GuruCareers.com is now free to agents!

Digital Job Board GuruCareers.com announced this week that it is now allowing agents who recruit within the Digital, Marketing and IT sectors to advertise their relevant vacancies on the website for free.

Having seen an increase in traffic by nearly 100% month on month since the turn of the year Guru are seeing this as an excellent opportunity to build on this success by driving even more traffic to the site.

Co-founders Richard Hamilton and Phil Rands of gurucareers.com told OnRec that candidates like to see changing content: Lightmaker did a brilliant job building a website that attracts and retains visitors, to enhance this even further we feel we need to increase the content levels on the site and what better way to do this than offering free vacancy advertising to agents?

The site achieves a high level of stickiness due to a range of unique features that define it from other job boards on the market. The slick interface, a comprehensive skills dictionary, and its general 'social' feel are just some of them.

Hamilton went on to say Candidates can engage with the site and are actively encouraged to create a visual 'My Guru' profile from which they have the ability to autosearch for positions based on their skills. Features designed to enhance the Guru jobs seeking experience. When you target the Digital, New Media and technology sectors you are working with candidates at the very forefront of the online industry, by creating something a little bit different you can captivate your target audience. 75% of registered users are opt-in subscribers to our newsletter, a testament to this fact.

Guru appears to have based their Job Board on the original Reed model, offering a free to use service in return for the additional candidates to populate their database. Rands followed up with this We feel there is now a gap in the market, Reed are moving to a chargeable model opening the door for a service likes ours to capitalise on agents wanting quality responses for nothing

This could be the right offering at the right time, in a market short of candidates agents are always receptive to additional resources. Having attracted the registrations of a number of large agencies already, Guru sees this as a great way to build their reputation within the online recruitment space.