GTI Media’s Commercial Director Jon Mallott talks about their long standing relationship with ad tech specialists Crunch Simply Digital. And how they are helping GTI Media shape the future of graduate recruitment in the UK.
Europe’s leading graduate recruitment media company GTI Media are paving the way to recruit motivated students through TARGETjobs and TARGETpostgrad.
GTI Media’s partnership with Crunch Simply Digital has spanned over 6 years. Together they have developed usable talent pools and prospect pools of graduates and postgraduate students ready to re-connect with in the future.
Crunch Simply Digital have innovative insights and the latest technological solutions to assist GTI Media engage with their audiences outside of their own media channels. With proprietary technology, they allow GTI Media to drill down and segment their audiences to increase engagement in brand safe environments across the entire internet.
Jon Mallott, Commercial Director at GTI Media said ‘‘Our relationship with Crunch Simply Digital has been flourishing for many years. We’re always looking for the next innovative solutions for the marketplace. We strive to be at the forefront for innovation within the graduate and student recruitment market. Crunch Simply Digital enable us to be a front runner by pushing the digital boundaries through the latest technology and result-obsessed insights.”
Neil Walsh, Director at Crunch Simply Digital “Our core approach is to offer the finest and latest innovative solutions for our publisher and agency clients. We’re relentless about pioneering technology so our clients can deliver in the education and recruitment marketplace. It’s essential that our clients are discoverers in the student and recruitment world. Therefore, for us digital media buying is paramount. Assisting GTI Media has been an honour, their openness and willingness to see hi-tech fresh ideas have enabled them to improve performance for their clients.”
GTI Media are one of the first companies to market this type of solution shaping graduate and postgraduate student recruitment across the UK.
Neil added “Our technology drives and captures all graduates through the TARGETjobs website searching for job opportunities. All users are captured and segmented by sector using our smart pixel technology, whether from owned, earned, paid channels and both online and offline activity. We then apply that data for retargeting campaigns.”
