Futurestep, a Korn Ferry company (NYSE: KFY) specialising in high- impact talent solutions, today announced results of an executive survey on the use of video in the recruiting process. It shows that while video interviewing, a practice Korn Ferry was early to embrace more than 20 years ago, has become commonplace (71 percent use real-time video interviewing and 50 percent use video interviews as a way to narrow the candidate pool), many companies are using innovative video tactics to attract the best and brightest.
A quarter of respondents say they use candidate video applications as part of their recruiting process.
“With the ease of use and availability of video, the options are limitless for creative and effective recruiting and hiring,” said Futurestep Vice President of Global Technology Solutions Mir Ali. “For example on-demand allows candidates to complete video job applications at home, after work and at their own pace. Pre-loaded, pre-determined questions give recruiters and hiring managers a strong understanding of which candidates would fit a specific role and organisational culture.”
The survey also found that 24 percent of respondents say their companies use recruiting-focused video on their career websites.
“Career site videos are an outstanding way to give both passive and active job seekers insight into what it’s like to work for an organisation or in a particular role,” said Ali. “Day-in-the life videos with real employees can showcase a particular job function or office location. Also, ‘welcome’ videos from the CEO or hiring managers are easy, inexpensive and effective ways to personalise the job seeker’s experience and communicate an organisation’s employer brand.”
Research points to the exploding use of video. Cisco’s May 2015 Visual Networking Index indicates that by 2019, 80 percent of all internet traffic will be video (up from 64 percent in 2014) and also by 2019, non IP traffic (e.g. TVs, tablets and smartphones) will grow to 67 percent of all internet traffic.
“Today’s younger employees expect the newest technologies, and smart, strategic video tactics are definitely a competitive advantage,” said Ali. “Video usage not only makes the candidate experience better, it ultimately increases the chances the right candidates are hired for the right roles at the right time.”
