There is a lack of adoption in both the recruitment agency and corporate HR markets of Facebook, despite the fact it has 900 million monthly active users and offers unparalleled opportunity to communication with candidates and clients.
The Facebook Recruitment Marketing Guide provides practical tips on using Pages to generate interest, build awareness and achieve business objectives. It provides solutions to tricky questions like:
- How do I convince stakeholders to invest in Facebook?
- Do I use Facebook to source candidates?
- What should I use to measure the effectiveness of my Page?
300 million photos a day are uploaded to Facebook, and it’s available in 70 languages. Insight from 4MAT shows that resistance to using social media in recruitment is usually due to a lack of training or knowledge.
James Saunders, Managing Director of 4MAT says “For most companies getting on Facebook is essential. It’s fantastic for brand presence, it’s great for advertising vacancies and you can talk and, importantly, listen to candidates.”
Download the guide http://www.4MAT.com/Facebook-Guide, visit http://www.4MAT.com or contact kate.siddiqui@4MAT.com to receive a copy.
