Doughty Centre launches first in series of How to CR Guides

The Doughty Centre for Corporate Responsibility at Cranfield School of Management has published the first in a new series of ëHow toí Guides, to help practitioners develop corporate responsibility (CR) champion networks within their organisation.

This first guide explores current best practice examples from practitioners and management literature to provide advice on how to build and manage CR championsí networks and related networks.

Professor David Grayson CBE, Director of the Doughty Centre said: ìCR champions are emerging as a powerful tool for embedding CR philosophy into an organisation. They play a strategic role, committed to causing change and living the strategy for their colleagues to see and become engaged with.î
Author of the guide and associate of the Doughty Centre Nadine Exter commented: ìA championsí network can create a ëmotorwayí from top to bottom of the organisation, spanning region to region, and coordinating the initiators of innovative and profitable business solutions. Such a network can be a powerful and cost-effective tool to help move your organisation towards achieving its sustainability objectives. This guide will show you the what, why and how of a CR champion network.î
The Doughty Centre ëHow toí series is designed to provide practical and tested tools that can be used to drive CR and sustainability further into the heart of successful management. The series of guides will seek to make the link between CR and existing management theory, in a way which blends established theory and latest practice, in a relevant and timely fashion.

The first guide is based on interviews carried out with the following leading corporations who all offer excellent examples of embedding CR through the use of champions and champion networks: Accenture, Alliance Boots, Lloyds TSB, Pricewaterhouse Coopers, Reed Elsevier, ABN-AMRO, Serco and TNT.

Julia Fuller of Thomson Reuters has already been using the guide and commented: ìIt will stay on my desktop as both a reference guide and also a document to reassure me as I go along, that I am doing it right. The representation of a ëmotorwayí of information exchange has been truly inspirational. Having been a CR practitioner since 2001, I think this is one of the most practical, common sense and effective guides that I've seen.î

For your free copy of Corporate Responsibility Champions Network: A ëHow toí Guide please visit www.doughtycentre.info or email thea.hughes@cranfield.ac.uk