Concourse Initiatives, the outdoor and ambient marketing platform of the UKís leading independent media sales house, Media Initiatives Group, has secured a 12 month-long sponsorship of Bristol Temple Meads and Bristol Parkway train stations on behalf of MyJobGroup ltd. The deal was brokered through My Job Groupís advertising Agency ñ ON TV and Radio.
MyJobGroup is a national online recruitment company with a network of forty-six regional jobsites across the UK designed to offer local jobseekers access to opportunities in their local area. The high profile sponsorship by My Bristol Jobs (www.mybristoljobs.co.uk) is the latest campaign by MyJobGroup to promote regional sites around the UK. Localised branding will be extended to Glasgow Queen Street and Edinburgh Haymarket to promote the Scottish offices before moving onto other stations nationwide.
The contract covers the branding of target stations, to include contravisions, nameplates, running-in boards, floor media, stair risers, platform banner advertising and ambient signage. Concourse Initiativeís sponsorship business is growing more than 200 per cent annually and is the only outdoor and ambient specialist to offer full train station sponsorship on a national scale.
ìThe sponsorship of high traffic venues such as railway stations offered MyJobGroup a valuable opportunity to reach potential candidates as they commute,î says Jonathan Larkins, Sponsorship Manager at Concourse Initiatives. ìAfter all, people are likely to be much more receptive to ads for a local recruitment firm at either the start or the end of a hard day in the office.î
Concourse Initiatives has secured the rights to brand over 1,500 train stations throughout the UK, the station sponsorship format offers its clients a comprehensive and unmatched range of venues for awareness branding.
Scott Davidson, Marketing Manager at MyJobGroup, says: ìStation sponsorship offered us a unique opportunity to reach thousands of commuters every day and build a lasting impression. It is the most cost-effective way to put the brand in front of a highly relevant local audience.î
Concourse Initiatives brands Bristol stations for MyJobGroup
Concourse rolls out first station sponsorships in national sponsorship campaign for online recruitment network
