Concept Announces a Free White Paper for OnRec Readers

How modern business software can help cut waste and boost performance; Free to download from www.esg-concept.com.

Concept, the integrated agency management system company, has today invited readers of OnRec to download its white paper, The Integrated Agency, FREE of charge.

Featuring case studies from Barkers, Mother, Frame and CKR Group, this document is a 'must read' for senior agency managers to understand the key steps they need to take to become a more integrated operation, with the goals of increased efficiency and bottom line benefit.

Recruitment advertising agencies, spurred by competitive pressure, increasingly realise that in order to reduce costs and boost margin greater business efficiency is a priority. The challenge is identifying the appropriate tools, processes and approaches to best deliver these improvements.

This document sets out to help senior agency managers understand the key steps that need to be taken to become a more integrated operation, with the goals of increased efficiency and bottom line benefit.

ìThe material is based on our experience in working with more than 130 advertising, sales promotion, marketing and recruitment advertising agencies across the UK and North America,î commented Ian Tomlins, Divisional Director of Concept. ìOur Conceptô system has been foremost in delivering integration benefits to these agencies in affordable steps: and many are confident to give testimonials to the benefits they are reaping. ì

ìWe are now able to offer high-quality client reporting and make significant efficiencies thanks to the software and service from Concept,î says Carol Rogers, CFO of CKR Group (USA) for instance.

ìWhat I really appreciated was that we would be able to get the system to talk to other software we had, and as a result of that enable it to talk to other workflow systems to join the whole process up.î Added Richard Olney, Finance Director, Barkers

ìI have known of Concept for some time and am aware of the immense benefits that it offers. I was keen to provide my team with a modern, integrated agency system that supports and automates their 'workflow', while allowing us to get on with the business of delivering the best services possible to our clients. The hosted solution fits that need perfectly.î
Alan Fraser, Managing Director, Fraser Green

From integrated studios, financing, account handling and media bookings through to providing a central storage of information on the ëlife of an adí ñ Concept is making work flow for more than 130 agencies including Barkers, Hodes Group, ThirtyThree, Lawton Ware, Stafford Long, WDAD, WJP/Floyd, Pearsons, RAA Sprague Gibbons, TCS, Ryan EMO, Fraser Green, Penna Recruitment Communications, CKR Group (USA), Alstin Advertising (USA), Lee & Nightingale and many more.

To download a FREE copy of the Integrated Agency White Paper, simply log onto www.esg-concept.com/whitepapers.asp, complete the short form and the white paper is yours.

For more information on Concept please visit www.esg-concept.com or email ian.tomlins@esg-concept.com