Cell phone text messaging (SMS) campaigns are one of the most effective and efficient branding tools that employers and schools can use to recruit members of Gen Y yet few college recruiters use cell phone text messaging to market their opportunities and even fewer use it well. CollegeRecruiter.com, a high traffic career site, and leading youth media and marketing agency Campus Media Group have extensive experience in the targeting, creative, delivery, and tracking of cell phone text messaging campaigns and are sharing that knowledge in a new, free white paper for college recruiting professionals.
The co-authored Best Practices for the Use of Cell Phone Text Messaging (SMS) Campaigns for Recruiting white paper guides the recruiters on key issues such how to build their own list, how to rent a list, how to design their creative, and how to ensure their cell phone text messaging (SMS) campaign is well received. Copies are available for free download at www.CollegeRecruiter.com/pages/white-papers.php and www.CampusMediaGroup.com.
CollegeRecruiter.com and Campus Media Group partner
SMS campaigns are one of the most effective and efficient branding tools that employers and schools can use to recruit members of Gen Y yet few college recruiters use cell phone text messaging to market their opportunities and even fewer use it well
