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Stuart Gentle Publisher at Onrec

ClearChoice Pumps Profits through Ariba

Online recruitment and advertising consultancy leverages Ariba Network to expand business opportunities; drive 500 percent increase in gross income

Finding new business opportunities can be a
challenge for growing enterprises - particularly if they’re looking to go
global. But it doesn’t have to be. Ariba, Inc. (Nasdaq: ARBA), the leading
provider of collaborative business commerce solutions, makes it easy. Just ask
ClearChoice Careers, Ltd., an online recruitment and advertising consultancy in
London.


Founded in May of 2009, ClearChoice had a
small marketing budget and little to no brand recognition. At the request of
one of its key customers, the company joined the Ariba® Network, the
world’s leading and largest global supply network. Shirley Brzeski, Managing
Director of ClearChoice Careers, Ltd., agreed to sign up primarily to ensure
that the company’s invoices were paid. 


“We joined the Ariba Network with
little knowledge of what impact it would make upon our business,” Brzeski
recalls. As she soon learned, the Ariba Network is capable of delivering much
more than cheques on time. “We were pleasantly surprised by how it streamlined
our cash management and accounting administration processes.” Brzeski
said.


More than 500,000 companies of all sizes
across industries and geographies use the Ariba Network to more efficiently and
effectively buy, sell and manage their cash.


In addition to improved operational
efficiencies, the Ariba Network has allowed ClearChoice Careers to
significantly raise its profile among the world’s leading and largest
companies. By using Ariba
Discovery
, a next-generation business matching service that
helps buyers and sellers connect and collaborate, ClearChoice Careers can
identify and land new business opportunities with many of them.


“We’ve achieved a 500% increase on gross
profit from year one to year two of trading, and Ariba has been an instrumental
tool in the realisation of our expansion plans,” Brzeski said.


For selling
organisations like ClearChoice Careers, Ariba Discovery is the fastest, most
efficient way to find qualified leads with the world’s leading and largest
buying organisations, including more than half of the Global 2000. In 2010,
Ariba Discovery offered $1 billion in new business opportunities, distributed
over 5 million leads, and made over 15,000 matches between buyers and sellers.


“Building a business is about more than
finding leads, it’s about connecting with the right buyers at the right time
and effectively managing trading relationships throughout the commerce
lifecycle,” said Jason Kurtz, Vice President, Network and Financial Solutions,
Ariba. “The Ariba Network is a unique forum that provides companies like
ClearChoice Careers with the technology, capabilities and community needed to
do this.”


For more information on the Ariba Network
and the value it can deliver to your commercial organization, visit www.ariba.com