CIPD conference encourages UK organisations to live their employer brand

CIPD Employer Branding Conference - 4 December 2008, London / 9 December 2008, Birmingham

In competitive markets a reputable brand can act like a magnet, drawing top talent to an organisation. According to this yearís CIPD Recruitment, Retention and Turnover Survey the vast majority of those surveyed (71%) are already using the employer brand as a recruitment tool. But a brand is not simply a recruitment tool, it is integral to employee retention and engagement. And aligning a powerful employer brand to your corporate brand can make a measurable difference to the bottom line.

This yearís CIPDís Spotlight on Employer Branding Conference directly addresses the question of how to create and develop an employer brand and how to build a brand that drives long term employee engagement, fits with the business strategy and has measurable outcomes.

Rebecca Clake, Adviser, Organisation and Resourcing CIPD, says:

ìThe importance of a strong employer brand in todayís business environment cannot be exaggerated. Talented candidates arenít just looking for a healthy pay package, their expectations go far beyond that.

ìAn organisation's attractiveness is strongly linked to its brand in the employment market place - what it is seen to stand for and how that matches up with the values of individuals. For the employer brand to be successful this external brand needs to be more than rhetoric, but to reflect the real experience of working for the organisation.î

The conference includes case studies from Macmillan Cancer Support, Wm Morrison Supermarkets PLC, easyJet, and BBC, and will be chaired by Helen Rosethorn, Chief Executive, Bernard Hodes Group UK.

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