Changes to NORAS

Enhance Media has also announced two changes to the way NORAS is conducted.

NORAS will now be published once, rather than twice each year. NORAS was carried out twice in 2002 and the participating sites found that the demographic data had not changed significantly between the first and second waves. Because of this it was decided that it was only necessary to update the data once each year.

All sites participating in future waves of NORAS will have to submit an ABC ELECTRONIC audit and the auditing arrangements will be consistent for generic and specialist sites.

The next wave of NORAS will be carried out from September ñ November 2003 and the results will be published in January 2004. NORAS organisers Enhance Media will use the next six months to further develop the NORAS methodology in consultation with the recruitment industry and to confirm the participants list for the next wave.