CareerTours introduces new recruiting tools as part of redesigned website

Organizations wanting to reach passive candidates can now employ Career Tours’ new Word of Mouth Recruiting Tool, as well as audio and video tools that provide a day in the life experience for potential candidates.

Both are part of a website re-launch from CareerTours, a national recruiting resource. The company, which has helped employers recruit talent for the past two years, has enhanced its website to provide Audio and Video CareerTours along with the Word of Mouth Recruiting tool to interest those traditionally elusive passive candidates.

According to the trade Interbiznet Bugler and recruiting experts, 70% of employable people are passive candidates, meaning they are not actively seeking a new job. CareerTours’ Word of Mouth Recruiting tool is a direct response to this hiring challenge. It enables companies to proactively recruit, tapping into existing networks and established relationships, including existing employees and previous applicants.

While many companies have brushed the surface of this with employee referral programs, CareerTours takes the idea one step further by engaging employers’ entire networks, and providing them with audio and video tours. The tours provide a day in the life experience while keeping the employment brand intact as the messages are passed along. One of CareerTours’ clients in Phoenix was able to generate over 20,000 candidates by utilizing the tool to share their story.

We have realized the potential of Word of Mouth Recruiting, combined with Audio and Video CareerTours. Our clients are able to leverage all of the connections in their professional and social networks, says Aaron Bare, CareerTours CEO. This has turned recruiting upside down for our clients; it has enabled companies to reach large amounts of passive candidates that are not on sites like Monster or CareerBuilder.

Companies interested in learning more about CareerTours can visit the enhanced website at: