CareerBuilder Launches Contest for U.S. Workers to Create its 2010 Super Bowl Ad

Winning ìCreative Directorî To Earn $100,000
Contest Kicks Off Bold New Marketing Strategy

CareerBuilder announced an exciting new contest that is putting U.S. workers to work on its 2010 Super Bowl commercial. At HireMyTVAd.com, workers can submit 25-second videos to be considered for CareerBuilderís return to the Big Game for the sixth consecutive year. The winning creative director will be awarded a paycheck of $100,000 and the runner up will earn $50,000. This is part of a bold new direction CareerBuilder is taking in its marketing strategy that builds on the companyís long-time investments in social media and user-generated content.

CareerBuilder was one of the early adopters of user-generated, short-form content and now weíre taking our investment to a whole new level, said Richard Castellini, Chief Marketing Officer for CareerBuilder. There are so many talented workers out there who are facing a really tough job market. Introducing this twist into our advertising opens the door to a new resume-building experience that showcases their talent. And who better to ask what appeals to job seekers than the job seekers themselves?

Workers submitting ideas at HireMyTVAd.com can build on the successes of previous CareerBuilder advertising campaigns or come up with an entirely new concept. The contest launches on May 13 and runs through July 3, 2009. For contest details, go to HireMyTVAd.com.

Once the winner is chosen, CareerBuilderís marketing team will develop the spot in-house - another critical element in its aggressive new direction.

We made a strategic decision to change our advertising approach and leverage the expertise of the seasoned pros on CareerBuilderís advertising team in a new way, said Castellini. If youíre not consistently taking calculated risks and reaching beyond the status quo, youíre not challenging yourself. We are a company that challenges itself.