Branded recruitment advertising increases response and applications

Branded recruitment advertising increases response and applications by up to 4 time more than unbranded recruitment advertising.

The IT Job Board analysed responses to a range of adverts posted on their site over one month. Comparing branded and unbranded adverts, the research highlighted a difference in the number of applications to jobs. A branded advert for an IT Manager position, for example, attracted over 4 times the amount of applications compared to the same advert which was unbranded. Similarly, a systems administrator position that was branded attracted 3 times the number of adverts compared to the same advert, unbranded.

Ray Duggins, Managing Director of The IT Job Board explains ìOur own research has shown that simply by adding a company logo and company details to a job advert, the response increases.î

With over 70% of IT professionals preferring to apply directly to clients rather than to agencies, the challenge for recruiters is to ensure that their recruitment branding is attracting the right, high quality responses.

ìCandidates told us they liked knowing which organisations to apply to, but hated lots of flashing buttons and product advertising. We designed The IT Job Board site around feedback like thisî says Ray Duggins.

The IT Job Boardís research identified that candidates do respond positively to small amounts of branding from recruitment advertisers, however, excessive use can often have little or no effect.

Using research such as this, The IT Job Board offers recruitment advertisers limited branding opportunities to enhance their recruitment brand. The recently launched banner on the clean, uncluttered homepage of the site is just one example of this. ìBecause the banner on the homepage is the only advertising space we have across the site, we can ensure that an organisationís recruitment branding is maximisedî says Ray Duggins.

Chris Cohen, Network Support Analyst says ìI like The IT Job Boardís clean uncluttered site. With no flashing adverts and pop up product advertising, it means I can just focus on applying for jobs.î