While it may have seemed strange a couple of years ago, Instagram offers the perfect recruiting platform. The app is exceptionally engaging, making it easier for recruiters and HR managers to spread the word (about jobs).
If you want to reach top talent and create genuine interest in your job postings while boosting employer branding, give Instagram a try.
Why Instagram Works for Recruitment
The most significant and obvious reason to use Instagram for recruitment is the platform's large audience size. That, combined with the algorithm, will enable you to reach potential hires for nearly every sector or business.
The second reason is the opportunity to create different content formats. You can take long-form content and break it up into carousels, static posts, and videos to attract talent. You can also create Instagram Stories to give candidates a look at a typical ‘day-in-the-office’ at the hiring company.
You can even create trending or viral Reels if you use the right audio and visuals. The more your content goes viral, the more people will see it. This is exactly what you want when you are hiring for top jobs.
Another factor to consider when recruiting on Instagram is the number of Millennials who use the app. If you primarily recruit for mid-level or senior positions, you want to target Millennials, not school leavers or Gen Z employees.
Lastly, like other social media platforms, you can create ads specifically designed to appeal to Instagram users. Paying for an ad boost is often a great way to gain initial attention for your recruitment posts.
How to Use Instagram for Recruitment
If you have not used Instagram for recruiting before, consider these steps:
- Create a business or professional Instagram profile.
- Connect with influencers and communities within your (or your client’s) industry.
- Don’t only post job openings. Alternate between job ads, valuable information about company culture, and content that simplifies the hiring concept.
- Use DMs to reach top talent directly. Be sure to introduce yourself before detailing the job you are advertising.
- Analyze how well your content performs on Instagram. If you get a lot of engagement and enquiries, you are doing things right.
- If you are an HR manager, create a content calendar where you can note company departures and vacancies. This way, you give yourself enough time to spread the word and find new hires on Instagram.
- If you are a recruiter, you must find unique ways to draw talent to your content. This includes adding hashtags and keywords to all your content, not only job postings.
- Remember to use attractive pictures in your posts. Text alone will not draw enough attention on Instagram’s visual-first platform.
How a Boosting Platform Can Help You Succeed on Instagram
If you are struggling to find candidates or create a buzz on Instagram, consider boosting your content.
Websites like Blastup.com offer engagement services that can help you boost any Instagram post. These services include Instagram likes, views, and followers who can shine a spotlight on your job posts and other content.
What Blastup Offers
With Blastup, you get the following benefits:
- Real engagement minus all the spam and bots. Blastup ensures customers that it provides 100% real likes and views from active Instagram accounts.
- Engagement happens fast after these likes, views, and followers are delivered to your posts. Delivery can be instant or gradual, depending on your preference.
- When you get a high like/view rate combined with a high comment rate, your posts will naturally attract more organic attention.
Blastup’s Tailor-Made Packages
You also get tailor-made packages that suit your company, as an HR manager, or your client, if you are a recruiter. These packages, comprising followers, likes, and views, provide the flexibility you need to build engagement on Instagram across various industries.
The best part is that you can adjust the volumes you need according to your current campaigns. If you need to fill a position in hospitality urgently, you can opt for wider engagement. If you need to fill a niche position within a few months, you can opt for smaller packages, which are delivered at a slower pace.
Blastup Promises Authenticity, Safety, and Reliability
It is essential to purchase engagement services only from reputable websites. As such, Blastup promises the following:
- Authentic engagement
- Safety and reliability, which means you never need to provide your Instagram password. You will also use secure payment gateways when purchasing a package, and your information will not be stored.
- Automatic refills (30 days), delivery guarantees, and 24/7 customer support
How HR Teams Can Use Blastup Effectively
|
Step |
Action |
Impact |
|---|---|---|
|
1 |
Plan Content: Decide which job posts or employer-brand content to boost (e.g., a key vacancy, recruitment drive). |
Maximizes ROI and relevance |
|
2 |
Select a Tailor-Made Package: Choose likes/views based on post importance—higher volume for flagship roles, lower for routine posts. |
Aligns budget with impact goals |
|
3 |
Apply Boost at Posting: Immediately apply likes/views so the post gains early engagement, which is critical to algorithm visibility. |
Fuels discoverability and reach |
|
4 |
Encourage Organic Spread: Combine paid engagement with employee shares, recruiting partner reposts, and targeted hashtags to amplify your reach. |
Builds credibility to multiply reach |
|
5 |
Track and Adjust: Monitor engagement rates, click-through performance, and candidate submissions to gauge success and optimize future boosts. |
Ensures continuous improvement |
Instagram and Blastup Are Powerful Tools for Recruitment
If you utilize both platforms effectively, you can access top talent on Instagram whenever you need to. As an HR manager, you can elevate job ads and employer branding through visuals, different content formats, and ongoing engagement.
As an independent recruiter, you can reach the right audience on Instagram by boosting your posts using Blastup’s Instagram views, likes, and followers packages.
Using these platforms together, you can gain social proof and be assured of a reliable reach when you need it most. At the same time, you will continue to adhere to Instagram’s authenticity, safety, and policy guidelines.
