Bernard Hodes Group, a leading global provider of integrated talent solutions, and AfterCollege, the nation's largest career network specializing in recruitment at the college level, recently released the results of a survey of employees currently in the workforce and students slated to enter the workforce. A total of 1,209 alumni and 1,312 students completed the survey (in the first quarter of 2007) which reveals how differently each generation seeks employment. The survey will help employers understand how to better adapt their recruiting approach when reaching out to multi-generational candidates.
ìWe have predicted for some time now that with four generations in the workforce, recruiters will have to change how they approach candidates,î said Karen Hart, senior vice president, Bernard Hodes Group. ìThe data and information from the survey will help guide recruiters to understand the needs of this new workforce, and how they compare to their generational counterparts.î
The survey was conducted among a wide variety of majors and industries including areas such as: engineering; business/marketing/management; health care; education/training and information technology. Some survey insights included:
- Members from the segments are very different in regards to their workplace attitudes and behaviors.
- Nearly half of the students reported that their parents help influence their career choices.
- The factor ìopportunities for advancementî was ranked as most important by more than a third when considering an employer. Slightly fewer ranked salary most important.
- Almost half of all respondents reported that they would use an employer blog if available.
- Online resources play a key role in attracting and interacting with recruiters.
ìItís not surprising that the job search is moving almost exclusively to the Internet,î said Karen Heiffron, director, AfterCollege. ìThe areas with a real departure from the norm were the job influencers and employer choice determinations. Thatís where companies and recruiters need to really take notice and see where their efforts are measuring up.î
www.hodes.com
www.aftercollege.com
Bernard Hodes Group and AfterCollege released the results of a survey
New Study Reveals Multi-Generational Career Search Preferences Understanding how to reach all candidates imperative to recruiters across all industries
