Aurasma Christmas Cards Prove a Monster Hit

Aurasma, the world’s first physical and virtual browser, has teamed up with the UK’s leading online careers and recruitment provider, Monster and digital agency Firecracker to create the world’s first Aurasma-enabled Christmas card.

Through Aurasma, the free app for smartphones and tablets, over 1.4m Monster customers will be able to watch their personalised message burst into life as an  interactive animated Christmas greeting.

Aurasma uses advanced image and pattern recognition to identify and understand images and objects in the real world, blending them with rich interactive content such as videos and animations called “Auras”.

In keeping with the festive spirit, viewers will be able to click through from the Aura to the Monster site where they can share their Christmas wishes with friends.

This collaboration between Aurasma and Monster marks the next chapter of the Christmas card, from its humble print to becoming the gateway to a new world of augmented information that pushes direct marketing into the future.

To watch the Christmas card transform into interactive virtual life, visit http://www.youtube.com/watch?v=E7-MdEmjGvA

To bring the card to life yourself, visit monsterchristmas.co.uk/view

Martina King, Managing Director of Aurasma, said:

“The recruitment industry is all about people power so it’s no wonder that Monster and their digital agency Firecracker recognised Aurasma’s ability to cut through all the Christmas noise and engage people. Monster is a leader in online innovation so we’re particularly delighted to be working together on the first ever Aurasma Christmas card, and look forward to our technology bringing some festive cheer to Monster customers in the UK and Ireland.”

Michael Gentle, Head of B2C Marketing, UK & IE, at Monster said:

“Working with Aurasma has enabled Monster to get creative with our Christmas campaign and challenge the industry with exciting new digital technologies. Following our recent above the line marketing intiative, we were keen to continue reaching out to our customers in new ways, and be involved in creating the first Aurasma-enabled Christmas card. This collaboration is the perfect way to inject some fun and festive cheer into the homes of over a million of our customers this Christmas.”

Aurasma is free to download for the iPhone4, 4S, iPad2 and high-powered Android devices from the Apple App Store and Android Marketplace.