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Stuart Gentle Publisher at Onrec

American Management Association (AMA, offers new seminar on Retaining the Best and the Brightest

Leading membership-based management education and development organization

NEW YORK, May 10, 2005óAmerican Management Association (AMA), the worldís leading membership-based management education and development organization, is offering a new seminar on ìRetaining the Best and the Brightestî to equip HR and operations leaders with advanced strategies for keeping talented employees. The new program is developed for and licensed to AMA by TalentKeepers, the global employee research and solutions firm.



Retaining employees has reached a level of strategic importance not seen since prior to the tech bubble burst. The results of a study by TalentKeepers of 251 organizations show employee retention is of increasing importance for 84% of companies, and 74% of executives indicate that retention is ìveryî to ìextremelyî important as a strategic initiative for their organizations. Because retention and turnover are typically viewed as organization-wide concerns, HR professionals play a key role in leading their organizationís efforts in employee retention, and many of the HR strategies that have worked in the past are no longer adequate.

Whatís driving this renewed sense of urgency in talent retention? The assumptions that guide many organizationsí talent management practices are based on the availability of an ever expanding and an increasingly better-educated talent pool. But those assumptions are about to change fueled by the retirement of aging baby boomers, lower birth rates, tighter immigration rules and an increase in the skills demanded for todayís jobs. All of this, combined, is moving talent retention to the front burner, and make this new relationship both powerful and timely.

ìëRetaining the Best and the Brightestí will help AMA take the lead in providing our corporate members and customers with the most up-to-date thinking and strategies on how to keep their most valued employees. This new program is an ideal addition to our seminar offerings, building on the strengths of our current products and services,î said Edward T. Reilly, AMAís president and CEO.

This two-day seminar, ìRetaining the Best and the Brightest,î provides practical advice on how to develop a comprehensive retention strategy that will help secure the loyalty of high-performance employees, motivate them to give their best, and keep them from being lured away by competitors. Participants will assess the weaknesses of their organizationís current retention strategy and learn the consequences and costs of turnover. The program also explores the primary job factors, and organizational and leadership issues that lead to turnover and what companies can do to prevent them.

ìThis program is based on research with hundreds of organizations of all sizes focusing on the key retention drivers. Weíve learned that traditional retention initiatives will no longer be enough to keep the best and the brightest. This program will equip participants with new knowledge and tactics that take their retention efforts long into the future,î said Fredric D. Frank, CEO of TalentKeepers.

The new seminar, ìRetaining the Best and the Brightest,î will debut on June 6, 2005, at AMAís Executive Conference Center in New York City. Other sessions will be held at AMA Centers in Atlanta, Washington, D.C., Chicago and San Francisco. For a complete schedule, visit AMA online at www.amanet.org.

AMA offers more than 160 seminars in human resources, general management, interpersonal skills, project management, communication skills, sales, marketing, leadership and finance. Programs are offered to business professionals at all levels, from CEOs and senior executives to new managers and administrative professionals. Business professionals with real-world experience facilitate AMA programs and use practical, action-oriented content that can be immediately applied in the workplace.

Distributed by HR Marketer