Advertising campaign gives reed.co.uk a record breaking start to 2008

reed.co.uk has enjoyed a flying start to 2008 as a heavy-weight marketing campaign has resulted in record-breaking site activity during January.

Recruiters using reed.co.uk received over 1.27 million job applications during January as more than 1.77 million unique jobseekers visited the site.

reed.co.ukís ëLove Mondaysí advertising campaign continues to attract unprecedented numbers of jobseekers through promotion across Londonís transport network, national and local radio, and the national press.

The campaign also includes branding across a range of digital channels and sits alongside existing activity across search engines, portals and directory sites.

Martin Warnes, Operations Director at reed.co.uk, comments:

ìWeíve been delighted with the impact of our New Year advertising campaign, having already seen immediate results with records being broken across the site.

ìThis is great news for recruiters using reed.co.uk. As awareness of the reed.co.uk brand continues to rise, weíre able to attract an ever more diverse range of jobseekers, giving recruiters an even more effective experience.î

2008ís record site activity also includes the highest ever number of recruiters using the site. Over 10,000 organisations posted jobs on reed.co.uk during January, with over 140 companies each receiving more than 1,000 applications.

Warnes continues:

ìAs well as benefiting from the recent launch of our CV Search service, recruiters are feeling the benefit of posting their vacancies on reed.co.uk more than ever before.

ìOur range of enhanced job posting services gives recruiters a real advantage by multiplying the number of applications they receive - by as many as six times, on average, compared to free listings*.î

* Guaranteed Response jobs received, on average, more than six times the number of applications made to free jobs during December 2007.