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Stuart Gentle Publisher at Onrec

5 Different Types of Digital Signage

Five types of digital signage and how they can be used. Learn how businesses are using digital signage to attract customers and increase sales.

Digital signage can tell customers where to go, inform people of store hours and even display your latest Tweet or YouTube video.

All types of digital signage require some kind of software, like TelemetryTV, to display content, whether it be 4K videos, social media feeds, weather data, photos or text.

But the way in which the content is displayed or used will depend on the type of signage. The five most common types of digital signage include:

Outdoor Digital Signage

Outdoor digital signs have been specially designed to withstand the elements. They feature special weatherproof enclosures that protect the screens from moisture. Most also come equipped with special heating, cooling and airflow systems to keep everything running smoothly.

Outdoor digital displays are quickly replacing printed billboards and traditional signage, allowing for more interactive and engaging signage. When used on sidewalks, they’re eye-catching and encourage more foot traffic into local shops and restaurants.

When used outdoors, digital displays can:

  • Promote sales and discounts
  • Inform customers about your daily specials or menu items
  • Show off new products or services

Businesses can also use outdoor digital signage in many ways to attract customers and increase sales.

Indoor Digital Signage

Indoor digital signs can come in a variety of forms, including:

  • Interactive signage
  • Menu boards
  • Self-service kiosks
  • Video walls
  • Promotional or advertising signage

You can find indoor digital signage just about anywhere, from airports to hospitals, restaurants, shopping malls and even the supermarket.

Indoor digital displays can let staff know about upcoming meetings, events, and other reminders in the corporate world. Motivation and recognition are two other ways offices are incorporating indoor digital signage into their workplace culture.

Digital Menu

Digital menu boards are quickly replacing traditional menu displays. They’re easier to read and see, and they can be updated in minutes with new menu items and prices. You can even schedule content ahead of time for daily or seasonal changes. Customers prefer digital signage for menus because it makes it easier to find and choose what they want to order.

Digital menus can also display photos of the food to entice customers to order specific items. Touchscreen, interactive menu displays can also be used in restaurants for easy order-taking.

Some restaurants are replacing their paper menus altogether and using digital menus instead. This makes the ordering process quicker and reduces the risk of human error when placing orders.

Free Standing Displays

Free standing digital signage can be found in shopping malls, school campuses, airports and trains stations, and even hotels.

As the name suggests, free standing displays are free standing, meaning they don’t need to be hung up on a wall or mounted to another surface. This makes them incredibly versatile because they can be placed just about anywhere.

Free standing displays are especially useful for advertisements and for letting customers know about ongoing promotions. Some of these displays are touchscreen and interactive, allowing people to engage with the content or find what they need. Of course, you can also use freestanding digital signs for wayfinding, making it easier for people to get where they need to go.

One great advantage of this type of digital signage is that it’s very eye-catching and will grab the attention of passersby. As a result, businesses find that this type of signage helps increase sales and bring in new customers.

Digital Posters

The simplest type of digital signage is the digital poster. These are simple poster-like displays that are mounted onto a wall.

Digital posters are typically housed in a simple LCD enclosure that allows for a media player and little else. That said, this type of sign is ideal for companies that are just getting started with digital displays. Here’s why:

  • They’re easy to install and use.
  • They can be hung in landscape or portrait orientation.
  • They take up very little space.
  • They come in a wide range of sizes.

Digital posters are one of the most popular types of digital signage, and they will continue to be a go-to option for those seeking digital signs for their businesses.

Conclusion

There are many types of digital signage, but these are the most common and popular ones. Each type has its own advantages and uses, but they are all easy to update with new information and content. This saves businesses time and money because they don’t have to invest in new signs when updating their content.