Following a successful billboard takeover at Old Street station last November, Dice is extending the campaign to cover Greater London, Berlin, Cologne, Munich, Amsterdam, Brussels, Ghent and Antwerp.
All markets will use the ‘Hot Tech Talent’ creative, which is about connecting ‘Hot’ tech professionals with the right employers. Visuals include real life tech professionals from Silicon Valley and take a quirky stance to help break the stereotypes that techies are all nerds in glasses.
The UK campaign will be activated across the full London underground and rail network over the next two weeks. During this time the ‘Hot Tech Talent’ creative will be present on tube card panels, cross track billboards and digital screens, spread across the London network.
The non UK markets will also focus campaign activity on key transport hubs, including a mixture of rear bus advertising, tram wrapping, digital screens and panels across subways, metros and mainline rail stations. All outdoor advertising will be supported by multi-channel digital activity.
Jamie Bowler, Marketing Director, Dice, Europe, commented: “Following the success of the Old Street takeover last year, we are keen to roll out the ‘Hot Tech Talent’ campaign to our wider European markets. The creative is deliberately light hearted and provocative to catch the attention of the tech community. We’re looking forward to seeing how it is received across wider Europe.”