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Stuart Gentle Publisher at Onrec

ApplyCall launches AI voice applications in the UK to simplify hiring

ApplyCall has entered the UK recruitment market with a new AI-powered approach to job applications. Instead of lengthy forms and repetitive CV uploads, candidates can now complete their application through a short phone conversation with an AI.

The process is simple: after submitting basic details, candidates receive a call, answer a series of structured questions about their experience and motivations, and then review the transcript for accuracy. The verified data is delivered straight into the employer’s Applicant Tracking System (ATS) as a one-page summary.

For recruiters, this means faster screening, better-quality insights, and a consistent format across all applications. For candidates, it reduces application fatigue and provides a chance to “be heard” in their own words — especially valuable in frontline, entry-level, or desk-less roles where traditional online forms can be a barrier.

Why it matters for UK employers:

  • Cuts admin: Recruiters spend less time sifting through CVs.
  • Boosts engagement: Conversational applications lower candidate drop-off.
  • Prevents fraud: AI calls and candidate verification block bots and fake profiles.
  • Seamless integration: Works with existing ATS platforms.

With GDPR front of mind, ApplyCall ensures every candidate has full control over their data, with all conversations encrypted and securely stored.

An ApplyCall spokesperson said: “The UK recruitment market needs application methods that are both accessible for candidates and efficient for employers. Our conversational AI captures what really matters — motivation, skills, and fit — while removing the pain of endless forms.”

ApplyCall is now working with recruitment agencies and in-house talent teams across the UK to pilot the platform.

For more information, visit www.applycall.com