When jobs in aviation and medical were the most common career routes, copywriting has been a surge for the last ten years. Since the internet has become our means of communication and resources in our everyday lives, content is key to access to information and knowledge. In addition, businesses need content to promote and sell their products and services.
Thus, they have to hire a copywriter; someone responsible for writing their website with the goal to market their businesses. The best copywriter is able to achieve results with the target audience by providing an effective copy with keywords. Since this career is a fundamental element of effective online marketing, how to hire a copywriter?
Make a Study What You Actually Want
Hiring a copywriter is one of the serious concerns for both start-ups and big brands. In fact, the majority of people are confused in terms of engaging a copywriter as they don't really know in what way a writer can help them to promote their businesses. It is important you understand what is your goal and what you want the copywriter to write.
This step will enable you to follow the example of NonStopCasino and find the right person that can exactly fulfil your requirements. You can make a list by prioritizing the types of content you need to create. With this clear idea, it is not, therefore, difficult for your intended copywriter to create your purposeful copy.
What Skill Level Should You Choose?
In the copywriting industry, a skilled copywriter is not required in every writing gig for success. What you need is a good copywriter for your brand. With the growth of the freelance copywriting business, you can try to hire a copywriter in the largest freelancing platforms. A contract writer is also a good option as the hired person can work for you at an hourly rate. Nonetheless, if you have regular copy requirements, you have to choose between two options.
In the first one, hire a full-time employee. Although this choice is not the most affordable, it can be an advantage for the copywriter to improve his/her development in a brand. As for the second option, you can also keep the person on staff by paying him/her monthly. This enables you to always have someone to help you with your projects.
Avoid Hiring an SEO Pro
This idea seems contradictory with the successful brand because your business should absolutely need an SEO professional. However, all you need is a copywriter that has SEO knowledge, not someone who only centres on keywords.
Having original and quality content that can persuade people is important rather than keyword-rich content full of a strict set of words. The more freedom you give to the solid copywriters on their copy, the higher quality task they can produce.
Consider Making a Test Before Hiring
A pre-employment test helps you to make a better decision to find the right candidate. You can conduct a two-part test to refer to how well this applicant can involve in fostering the growth of your business. In the first test, the candidates will be given a test about the copy that the company needs exactly. By focusing on the real tasks that you'll need for your brand, you will be able to know how skilled the applicants are. The second test is also related to the first one.
Actually, once you receive the first test, ask them to change the text according to your suggestions. This strategy can help you to better handle how strong their skills are. Are they able to execute your instructions? Always bear in mind that a great copywriter can also be a good editor and collaborator.
The Copywriters’ Reputation Matters
Sometimes we ignore this last step and don't ask for the writers’ reviews. Nevertheless, it is crucial you ask their reviews whether they have done a good job or not. Although this strategy is often a nightmare for some copywriters, it is an effective option to see the previous tasks of the applicants if they brought development to the brands.
In these reviews, you can learn about their reputation about their previous tasks. If the candidates are new to copywriting, ask them at least describe the changes they will bring to your business. Potential candidates with no experience can be up to the job.