Many companies have now made the switch over to a business video conferencing system such as BlueJeans to take their meetings online. Some are even using them for seminars, pitches, and sales events. But many people are still using the older methods of talking for hours on end or using long and boring slideshow presentations to bring their point across. These not only take up too much time and prevent colleagues from returning to their work but they quickly make people lose interest and stop paying attention to the speaker. Uploading and playing clips instead is a great alternative to liven up meetings and make them go faster or improve the chances of making a sale. Here are just a few reasons why you should be using video in your presentations and some ideas to get you started:
1. Seminars
It isn't just your immediate colleagues who can view your clips. You can also use your conferencing software to host seminars for up to 3,000 people at once, depending on your supplier, and play video clips. There are multiple uses for this from company networking events, marketing, press releases, or tuition.
2. Distance Learning
Many organizations have already been using remote visual feeds for distance learning. But it isn’t only students who can take advantage of this. Amongst many other uses, Video Conferencing Guide lists distance learning within corporations as a use for the software. This could be to educate colleagues on a new development, sharing industry news, or providing training to remote colleagues. This can all be done to multiple people at once, even if they are in different time zones. Online meetings can even be saved, kept in cloud storage, and shared later on, even through sharing sites or social media, for any colleagues who can’t make the training.
3. Online Marketing
This ability to upload a video online and have it shared is a great marketing asset. Forrester found that a video is 50 times more likely to be included on the first page of Google search results than a static page of text. This is because videos are less derivative than text and blog posts and tend to be more interesting to consumers. You can easily save your online seminars or upload the clips you use during your meetings to be used again as a marketing tool.
4. Quality Content
Speeches and slide shows are adequate methods to convey your information or opinions, but they are not always best for online meetings since they can put people to sleep. Video content can be of a much higher quality, convey a lot of information much more concisely, and make people pay attention much more than they would to a Powerpoint presentation. You don’t need to be a masterful filmmaker or spend a lot of money to have clips made. It is much better to keep them simple and on a lower budget rather than flashy and overly complicated.
The important thing is to insert subtitles in your videos, and pace them correctly so that everyone stays engaged.
5. Sales Pitch
Making a pitch to clients or to your bosses is always tough, as you only have so much time to impress them and it is easy to let your nerves get the better of you and ruin your pitch. By playing a video pitch instead, you can relieve a lot of these nerves by preparing your pitch beforehand and letting the visuals do the work for you. Video clips are much more likely to interest investors, answer their questions, and make a more effective pitch than a speech alone would.
6. Bring Back Focus
It is easy for people to lose their focus during meetings, particularly online meetings with lots of outside distractions all around. Most people begin to switch off after about ten or fifteen minutes, so playing short clips regularly during your presentation will bring their focus back and provide them with some interesting content. It will be much more memorable to them and get your information across much quicker.
7. Impress Customers
If you are hosting an online sales seminar, potential new customers will be much more impressed and likely to buy by watching a video clip than just listening to you talk. You can include visual case studies, product reviews, demonstrations, or previews of advertisements to impress customers, create a memorable launch for journalists to cover, and keep your product or service in people’s minds. You again have the option of sharing your clips or even the entire event online to reach even more new customers.
There are multiple benefits that pre-recorded clips have to your colleagues, investors, customers, and anyone else who will be watching your online conferences or presentations. Using them can help to make your pitch, sell your product, promote your cause, or just help people to pay attention during meetings. Look into the ways that you can use short video clips during your future online conferences to see how much they can be improved.
