A major multi-channel advertising campaign is being launched by the UK’s leading job site, reed.co.uk. The campaign, called ‘Who’s hired? You decide’ will see the public vote for the TV commercial they want aired.
Six TV ads have been shortlisted after reed.co.uk invited 20 up-and-coming film directors to create a 30 second commercial, based on the company’s established ‘Love Mondays’ campaign message.
Voting will take place online and will be supported by a heavyweight digital push, including pre-roll video, social targeting and promotion across film and entertainment destinations. An extensive social media presence will encourage visitors to get behind their favourite ads and engage with the filmmakers on Facebook and Twitter. Online activity will launch on December 12 and run in to early January.
The ad that receives the most public support will run on prime time national, terrestrial and satellite television from January.
The winning filmmaker will also receive a £10,000 cash prize and have the opportunity to work on future reed.co.uk projects with celebrated commercials and film director, Paul Weiland, whose team was behind the original ‘Love Mondays’ radio and outdoor campaign.
Martin Warnes, Managing Director of reed.co.uk, comments:
“As the UK’s busiest job site, reed.co.uk is all about giving people opportunities, so we wanted this to be a core part of our latest ad campaign.
“We’ve been increasingly involved in supporting and promoting Short Film during the last couple of years with our own annual competition, so it seemed logical to turn to some of the hugely talented individuals who’ve taken part to create us a new TV ad.
“Giving one filmmaker the opportunity to have their ad shown on national TV with the backing of a public vote could be a career changing moment.”
Last month, an all-new version of reed.co.uk was unveiled, including a completely new design, a range of new features and an overhauled job search.
As well as a range of improvements for jobseekers, the new reed.co.uk includes a number of new features for recruiters, including branded ‘Display jobs’, bespoke company profiles, featuring video and other interactive content, and new targeted display advertising options.
Warnes comments:
“Combining the best product with innovative and exciting ways of engaging with candidates are fundamental to us providing the most effective service to our clients.”
“The new version of the site is already outperforming the previous version for many of the key metrics we focus on to improve effectiveness for our clients. An unusual and memorable advertising campaign, with an engaging social twist, will help boost awareness of reed.co.uk and deliver success to our clients with unprecedented levels of quality response.”
Voting begins on Monday 12th December.