Many recruitment firms strive to meet this need by publishing an annual or bi-annual survey. But as those of you who’ve been involved in this process will know, the cost, in terms of time and money, can be considerable.
And even when you manage to obtain sufficient responses to make the data meaningful, such surveys produce only static results, which soon become redundant and need to be gathered again, year after year.
Nonetheless, the strategic benefits of being recognized as an authority on salary and benefits data in your sector are well understood by leaders in the recruitment industry.
Boosting passive candidate attraction and creating opportunities to work with new clients as well as being well positioned to advise current ones on salary benchmarking are among the competitive advantages enjoyed by agencies that manage to pull this off.
Little wonder then, that when www.MySalarySurvey.com came onto the scene earlier this year offering recruitment companies a new, simple and cost-effective way to gather industry-specific salary data 24-7-365, people in our industry took notice.
MySalarySurvey is an online platform that can be deployed on your website or on its own domain and enables professionals within your industry to compare their salaries to their peers’ in real time. Information is obtained directly from respondents and published anonymously and instantly making this the most up-to-date and accurate way to report on remuneration data.
Users (companies, candidates and recruiters) can search for salary information on a wide range of criteria from location and job title to years of experience, qualification level, company size and much more - drilling down to find specific profiles of interest.
Since its launch, recruitment companies have already started queuing up to invest in the system, with surveys built or in development for the construction, legal, video games, marketing and project management sectors. But what do these agencies stand to gain financially?
Apart from the strategic benefits already outlined, perhaps the most attractive benefit to recruiters of operating an online salary survey is the opportunity to connect with passive candidates – those professionals who may not be looking for a job.
Such candidates typically access the survey to prepare for pay reviews or simply to satisfy their curiosity. While engaged in a salary search, these individuals may take an interest in relevant job vacancies and MySalarySurvey incorporates features to help recruiters capitalize on this opportunity and convert such users into active candidates. The opportunity to attract and ultimately place these new, passive candidates is at the heart of MySalarySurvey’s offering.
Feedback so far has been very encouraging, with existing clients sighting the exceptional quality of the product and the service provided as well as the cost and time savings achieved - see http://www.mysalarysurvey.com/testimonials.
If you are already operating a salary survey, or considering doing so, perhaps it’s time to get in touch with MySalarySurvey? Discounts are being offered to companies ordering before 31st August 2016. Email info@mysalarysurvey.com or call 01302 288 121 for more details.