Niche site moves into job-boards

grapevinejobs Ltd, the UK job-board for broadcast and other media jobs, has started offering its underlying software for license by other niche job-board operators.

A new entity has been created for the purpose, genius job-boards [ www.geniusjobboards.com ] and the launch is being supported by a year-long marketing campaign to create awareness amongst potential clients.

Says genius MD, Gary Hodes, ìWeíve been steadily enhancing our original website www.grapevinejobs.co.uk for more than 5 years now. The consistent feedback from both advertisers and job-seekers is that our functionality is the best on the market. One client even called our site ìpure geniusî, which set us thinkingÖÖî

Hodes firmly believes niche sites are the way forward for on-line recruitment advertising, and he sees no upper limit on the number of niches that can be created. But he adds ìitís crazy for each new site to ëreinvent the wheelí by starting from scratch when they can start with a successful site like grapevinejobs and simply change the words.î

genius already has one client ñ and that site [ www.artsjobsonline.com ] is already up and running.

Hodes says genius is aiming at gradual build-up of the business, and he plans for 11 more clients by the end of year 1. Thereafter, his outlook is buoyant: ìthe skyís the limit as far as weíre concerned, not only in the UK, but also in international markets. Who knows; in a couple of years we might be supporting hundreds of specialist sites!î