Social media and recruitment are booming business. They have become the platform for advertising a position, as well as reaching out and holding onto the best employees. Training companies, employment agencies and human resources have all made social media a part of their marketing practices for recruitment, onboarding and training. The latest digital tech in general and content marketing in specific have become critical to connecting with the modern workforce.
Social Platforms
There is almost no serious candidate or professional not using LinkedIn to manage their professional lives and to connect with each other. Employers use the community to find and vet potential candidates. Candidates utilize it to find and research employers. Social networks are the first places everyone looks when investigating professional opportunities. The modern marketer will attest the world revolves around social media right now and no recruiter or candidate should ignore its potential. Both the smart candidate and the savvy recruiter are going straight to social media to make smart choices.
Social media is also the best place for creating a company brand. It's where everyone cultivates their presence.
Blogging
For recruitment purposes, Facebook and LinkedIn can't be the end of the road. In some ways, they provide narrow views of a company and its brand, not always presenting the complete picture. A blog creates greater insight, delving into the company's position, thinking and culture, advocating and expanding on the brand.
Make sure your blog is managed by staff capable of creating and sharing usable and unique content. Build a consistent following, encouraging people to share information and to appreciate the company's mission and values. Quality blog posts should provide information readers will not find anywhere else on the Internet, even the company website. You want guest bloggers, video content, infographics and unique images. Boost sharing, Tweets and Likes and increase your visibility with talent.
Repurposed Content
Good digital content is flexible and long lasting. Digital marketers strongly promote evergreen content alongside timely material. Content that never grows old or out dates itself can remain on your site forever and be promoted regularly. This is material that readers can always find and value.
You need to consider how content can be repurposed to manage its potential. It can be shared on different websites in a variety of formats and across your social channels. Good content will always be useful if you find ways to reuse it, reinvigorating it over and over, and seeing a great return each time.
Utilize Employee Branding
A huge portion of candidates have said they are more likely to consider work with a company where the staff is noticeably happy. A great way to attract candidate attention is by letting employees share how much they enjoy being a part of the company. Let them Tweet and blog about the office culture and their work. Encourage them to post on the company's Tumblr and Instagram accounts or to engage on the company's Facebook page.
Use Influencers to Extend Your Social Recruiting Reach
Take advantage of individuals and organizations that already have sizable and like-minded followings. If they are attracting the types of readers your business views as potential candidates, build relationships with these influencers. Use them to reach out through guest blogs and cross-linking content. The savvy marketer knows how important building influencer relationships can be to expanding presence and voice of authority.
If your recruitment practices haven't fully embraced social media, someone needs to sit down and figure out why. Implemented appropriately, it could quickly become a key element in attracting candidates. Your competitors are using the best strategies to draw in top talent. You're only holding yourself and your operations back by not doing the same. A great way to explore the possibilities of digital recruitment is through elearning companies ready to train in proven practices and technologies in the field.
Social media is the most powerful recruitment tool available. Boost recruiting and branding. Attract candidates with blogging, social communities and employee interaction. They will all have a significant impact on your hiring practices.