GradWeb underlined its reputation as the leading entry-level recruitment and technology specialist as its GradWeb2.0 Applicant Tracking System (ATS) was singled out as the best in the UK by Potentialpark’s analysis.

BP, one of the UK’s leading graduate recruiters, won the prestigious APOLLO (APplying OnLine & LOving it) award from organisers Potentialpark for providing the best online candidate experience in graduate recruitment. Research shows that the majority of jobseekers are frustrated by impersonal and non-transparent online application processes. By improving candidate experience graduate employers are able to increase the success of their recruitment campaigns as well as enriching the appeal of their employer brand.

BP is recruiting 244 graduates in the UK, to join in September 2012, together with over 130 summer and one-year paid interns. GradWeb has worked closely with BP since 2006 providing the GradWeb2.0 recruitment system and response handling services. In delivering a seamless experience for candidates and providing an intuitive interface for graduate recruiters to control and manage candidates, BP benefits from a highly configurable and advanced recruitment system and from the proactive day-to-day support and experience of the GradWeb team.

Commenting on the award Emma Judge, Head of UK Graduate Resourcing at BP said “We are delighted to be able to offer our candidates a top quality applicant experience. BP values each and every one of our candidates and through our partnership with GradWeb we are able to offer undergraduates the support and online capability they deserve.

Cynthia Bostock, GradWeb’s Managing Director said: "We have been working with the BP team for over 6 years and this award is testament to the hard work that both teams have contributed in developing the online system during this time. The award also underlines the flexibility of GradWeb2.0. Employers are able to customise the system to their own processes, improving candidate experience and the success of their entry-level recruitment campaigns”.

Award organiser Potentialpark has been reviewing and ranking online talent communication for 10 years. Its APOLLO award is now in its second year and ranks the online recruitment systems of 113 UK graduate employers and their suppliers. Based on feedback from a representative number of students and graduates, Potentialpark audits each online recruitment system from a candidate's perspective in 5 main areas: preparation, career search, application form intelligence, candidate relationship and support.

"Our research with graduates shows us that the online application process still causes the biggest frustration when searching and applying for a career. The APOLLO rankings indicate the companies that are best meeting the preferences and priorities of job seekers. This year's deserving winner in the UK was BP." said Torgil Lenning CEO, Potential Park.