Gesca recently bought publications in the employment sector, highly strategic for La Presse and Workopolis. Since the acquisition of Les ditions Ma Carrire by Netgraphe in March 2000, Jobboom has been using these supports as promotion tools in a very efficient and judicious way. And let's face it: Between the professional guides, the industrial sectors' files, Jobboom magazine, the 100 best employment sites' classification... the latter has become hard to go unnoticed.
With the acquisition of key publications from Septembre diteur, as well as its vocational orientation site www.monemploi.com, a content quality flow is assured to La Presse. Septembre diteur's promoters have equipped themselves in a way to be able to compete with the giant Les ditions Jobboom and Jobboom Training (continuing education), on equal terms. Finally, Workopolis utilises local promotion supports in order to reach a young public who does not necessarily read La Presse.
Undeniably, Monster.ca is the first one to loose in this transaction, as its presence on monemploi.com site (there has been a visibility exchange for the past two years) will no longer stand.
Manuel Francisci
latoiledesrecruteurs.com
Gesca buys 80 publications pertaining to employment, training and career from Septembre diteur
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