Apex Recruitment, one of the UK’s leading specialist recruiters to the Automotive, Banking & Finance and Industrial & Commercial sectors has undergone a total brand review following a very successful period of expansion for the business, and as of today will see the company implement a new visual identity and online presence to support its future plans, evolution and growth.
Commenting on the rebranding, Richard Marchington, Director at Apex Recruitment explains, “Following one of the most successful years in the company’s history, in terms of new business and service development, our organisation has evolved to such a degree, that we no longer felt that our previous branding or website accurately reflected who or where we are. We are a dynamic and entrepreneurial business and we consistently look for ways to improve whilst achieving great results.”
The Apex logo symbol is a representation of the directional and forward thinking company that Apex has become. It reflects strength and a strong 36 year history, in addition to signifying career progression and its three specialist sectors. The new logo has been designed to encompass the company’s vision of a broader focus on its three specialist areas.
Apex has simultaneously launched its redesigned website in order to further facilitate the increase of professionals turning to the web in search of their next big career move. The responsive website allows users to view and apply for roles using mobile and tablets, greatly aiding their recruitment process.
An online presence for the company supports a key social media focus on industry news, plus educational and professional information to help reinforce communication with current as well as prospective clients and candidates.
Neil Johnson, Director at Apex Recruitment continues, “Over the last 4 years our focus on web analytics has given way to a broader focus on site optimisation, visitor profiling and behavioural targeting. The new brand and website perfectly describe what it is we now do and our plans for the future. We have restructured our I.T infrastructure too to meet growing demands and we feel that this is will further support our expansion strategy.”
The company are also celebrating their most successful year in its 36 year history and figures show an impressive increase in turnover by 27% and an increase in profitability by 30%. Predictions for 2015 are also looking very promising with figures already indicating an increase in turnover of 48% and an increase in profitability by 49%. Apex Recruitment aim to increase their headcount further in the coming months bringing more employment to the local economy.