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Demand for Nurses.co.uk iPhone app is already 30% of nurses

Nurses.co.uk has become the first healthcare job board to offer an iPhone app. The app allows jobseekers to search and apply to thousands of nursing jobs on the move

Nurses.co.uk has become the first healthcare
job board to offer an iPhone app. The app allows jobseekers to search and apply
to thousands of nursing jobs on the move.


Matt Farrah, co-director, says the iPhone marks a sea-change in how
users approach the web: “Mobile browsing isn’t new. But being able to do it
well and successfully is. iPhone has been the first gadget to take mobile web
usage to the mass market. What it’s achieved in 2 years has eclipsed everything
else attempted previously.”


The Nurses.co.uk iPhone application allows searching by location,
salary or job title. It even harnesses the iPhone’s in-built GPS system for local
searching.


Sarah Gill, marketing manager for Nurses.co.uk, explained how they are
looking at a growing percentage of technology-aware nurses: “A poll run
recently on the NMC website asked about mobile usage.


“While it showed that 70% don’t surf the internet on their phones, we
remain really excited about the 30% who might. That’s a lot of nurses and it’s
also a group that will grow in number.


Matt explained why it’s important to lead the market: “As a jobs board
we’re meant to be smart when it comes to technology. But this is also smart
business. Orange are now offering the iPhone on its network, and Vodafone to
shortly follow suit. Even Tesco have announced handset sales!


“The opportunities for customers to get hold of an iPhone are
increasing. Not only that – iPhones are simply brilliant gadgets. We’re thrilled
to be a part of it, and the first in our market!”


Nurses.co.uk’s ‘Nursing Jobs’ application is available for free
download from iTunes by searching for ‘nursing jobs’.


More details: www.nurses.co.uk/iphone.html