HireAbility.com, a provider of recruitment services and software, is pleased to announce today the signing of a co-marketing agreement with LinkedIn, which has more than 2.3 million users.
Under the agreement, LinkedIn and HireAbility will promote each other on their respective websites with sponsored links, banner ads, newsletters, and email campaigns targeted to HireAbility's recruiting network. HireAbility's members will receive special volume pricing for job postings on LinkedIn, and LinkedIn will sponsor a series of webinars offered to HireAbility's members and newsletter subscribers.
The two companies recognized the natural match of LinkedIn's referral-based recruiting tool with HireAbility's recruiting network. Both use technology to enhance professional networking. HireAbility offers a recruiting exchange network (in addition to technology, back-office services, and support) for independent recruiters, human resources departments, and staffing firms. LinkedIn's referral-based recruiting system helps professionals find business partners, clients, service providers and job opportunities via introductions from their trusted contacts.
Craig Silverman, Executive Vice President of Sales and Marketing for HireAbility remarked, "I've been a user of LinkedIn for the past year, and the professionalism of the site and its services make LinkedIn a great way to connect recruiters with candidates and hiring managers. Through the HireAbility recruiting team's efforts, we have placed several candidates identified via LinkedIn Jobs. We also have established new business relationships as a result of referrals through LinkedIn."
When a hiring manager, recruiter or HR employee posts a job on LinkedIn Jobs, the potential applicant can see the profile of the poster and of others at that company, and can use that information to help evaluate the company and the opportunity. When a candidate replies to a job posting, the person who posted the job receives not only the candidate's resume, but also their public endorsements and links to potential references.
"Referral-based hiring is incredibly powerful," explains Robert Leathern, Director of Marketing for LinkedIn. "According to CareerXRoads, finding an inside connection at a company who can refer you to the hiring manager can increase by 70 times the likelihood of being interviewed and hired. We believe that HireAbility's network of recruitment professionals will benefit from this relationship, as will the LinkedIn users who want to advance their careers and strengthen their professional contacts."
Source: HRmarketer.com
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