A blog (a shortened version of "web log") is a specialised web site that allows an individual, or group of individuals, to share a running commentary of events and personal insights with online audiences. If properly executed, a recruitment blog added to your career site can be a powerful tool for communicating with potential new employees. But be warned - if you do not have the resources or commitment to update the site regularly with quality content this strategy could backfire and not make the positive impression that you intended.

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An easy way to create a useful blog is to share the work amongst a small group of co-workers. Pick a few good writers in your department, or across departments, to regularly contribute their insights. Officially allocate an hour for each contributor to research and write an entry, and ideally update the blog once or twice a week.

The main purpose of your recruitment blog is to promote your company and to advertise current and future job posts. You need to grab the interest of your readers to keep them coming back.

You can include:

- Product information

- Recruitment requirements

- Practical information about your interview process "A day in the life" from members of different departments

- Commentary on relevant industry news and issues Comments on company news Job hunting tips

Many blogs link to relevant articles and other blog entries, so if you are regularly keeping up with your industry this should be a breeze. A good recruitment blog will also have the benefit of increasing your ranking on search engine results. An interesting blog will attract links from other pages (a key to high placements) and changing, varied content will naturally add more key words. A good example of a recruitment blog is the PWCPeopleBlog http://pwc.blogs.com/pwcpeople

A more in-depth article about creating recruitment blogs is available "An Introduction to Recruitment Blogs" http://tiny.cc/KqWAv

For more tips for online recruiting, download a free white paper at: http://www.advorto.com/guide