In an industry-leading initiative, 3, the UK's first video mobile network, has launched an innovative service that allows candidates to watch 3 recruitment videos on their mobile phones.


3 is pioneering 3G consumer services in the UK and is now applying its innovative applications to human resources recruitment. Whilst providing quick and easy access to recruitment information on the move, the use of 3G in the process also means that 3 will attract technology-savvy candidates who already own and use video mobiles. 3's video mobile technology not only offers customers a leading range of services from full-length music videos to a live stream into the Big Brother house, but is also used by 3's employees for internal communication at 3.

Recognising the power of video technology, three has also employed In2Vista's video interviewing service (In2View™) into the recruitment process as a means of reviewing candidates in the early stages of selection. A Director at 3 was hired following a series of video interviews delivered using In2View™ - which significantly accelerated the recruitment process.

John Vickerman, People & Property Director at 3 comments;"3 is an innovative company and our approach to HR is leading-edge. Using video as part of the recruitment process is a natural next step and we expect other companies to follow in the near future. This is an innovation that is simple but we believe brings real benefits to both 3 and the candidate. We expect this to result in efficiencies in the recruitment process as more of the 'right fit' candidates are likely to apply."

Roles at 3's Contact Centre in Glasgow and Retail Stores are the first available via video shortcode (currently only on the 3 network):

30014 Contact Centre Adviser - Glasgow
30015 Collections Adviser - Glasgow
30016 Our People - Glasgow
30017 Our Place – Glasgow
30018 3Retail
30019 Sales Associate

3 will continue to develop the service for other business areas where there are several roles with the same profile. 3 is also developing its strategy for the use of video mobile for long-distance interviews, where face to face meetings aren't always possible.

Commenting on today's announcement, William Barribal, CEO of In2Vista, said "We are thrilled to be working with 3 on this project and believe that it produces a compelling candidate experience. Using In2view ™ in this way is highly innovative and truly brings to life the business, its people and its environment."

The latest development demonstrates 3's commitment to best practice in people management and follows 3's win at the Recruitment Marketing Awards sponsored by the Chartered Institute of Personnel and Development in June.