Digital recruitment group Evenbase, a DMGT business, today announced a strategic minority investment in Workana, an online marketplace for freelance and remote workers focused on Latin America.
Based in Buenos Aires, Argentina and operating across some of the world¹s fastest growing territories, Workana is a perfect fit with Evenbase¹s strategy of international growth via investments along the recruitment value chain.
Workana launched in April 2012 with the ambition to become the region's leading marketplace for freelance work. Six months into its beta launch and now in Spanish, Portuguese and English, more than 600 projects have been posted on Workana. Critically, the online marketplace has already attracted more than 20,000 workers with each project receiving an average of 20 bids, delivering clients a range of options and comparative proposals.
Evenbase Chief Executive Officer, Keith Potts, said: Workana does indeed provide Evenbase with a foothold in Latin America, but regional capabilities alone do not interest us. What really caught our eye was the global potential of their model to connect freelancers with companies looking for temporary staff on remote projects.
"It's our belief that the recruitment marketplaces of tomorrow will be dictated by talent moving fluidly and increasingly globally. Freelancing, portfolio working' and casual work will become prevalent, if not the norm. This is a future in which the Workana model fits perfectly, and that¹s why we're delighted to have the chance to explore its potential.
"Just as exciting is the flow of information and knowledge sharing this partnership brings. Tomas and his team boast an incredible track record in digital business from founding and growing the social network Sonico to 55 million users, through to Google's entry to Argentina. From online acquisition, community engagement in Latin America and e-commerce fraud prevention, unlocking these insights is of great value the entire Evenbase portfolio."
Commenting on the announcement, Tomás O'Farrell, Workana Chief Executive Officer, said: "We are very excited to have the trust of one of the leading brands in the recruiting industry and a group like DMGT. We share the same vision about the future of work, and have similar strategic priorites. By joining forces we will be able to keep up Workana¹s current momentum and pursue new opportunities to help Workana become a leader in the remote temporary work industry."
Now a top five digital recruitment brand, the Evenbase portfolio spans 55 countries and includes Broadbean Technology, Jobsite, OilCareers and Jobrapido, one of the world¹s largest job search engines.