Jobsite and Allthetopbananas.com today publish a free whitepaper looking at the Future of Mobile Recruitment. Written from a roundtable event attended by leading brands such as Google, Microsoft, the IAB and Reuters; the report reveals the role that mobile should be playing in recruitment.
Through discussion of the current mobile landscape and the developments that it will undergo, the report details why mobile needs to be a core part of recruitment strategy and outlines why organisations need to act now to most effectively harness the benefits of mobile.
Some of the key outtakes from the whitepaper include:
- Consumers are far more advanced than business in terms of their adoption and acceptance of mobile internet
- Mobile has great synergies with recruitment – convenience, privacy and immediacy
- Customers online experience via desktop is given far greater importance than via mobile which is at odds with the fact that soon half, or more, of internet access in the UK will be via mobile
- More people already access social networking sites via mobile than desktop
- Jobsite saw a 390% increase in traffic via mobile between January 2009 & April 2010
- Cloud computing will help to make mobile more powerful than desktop
Further evidence of mobile’s growing importance in recruitment is the launch of MoRecNews.com, which is dedicated to bringing the industry the latest information on Mobile Recruiting.
Keith Potts, MD of Jobsite.co.uk, says; “It sometimes feels like there is always something new and critical for the recruitment industry to embrace and it can be difficult to separate the game changers from the time wasters. This is why we were so keen to co-host a roundtable with leading figures from the mobile industry to help recruiters truly understand what role mobile could play in their business and how they can most effectively embrace it. We hope that the resulting ‘Future of Mobile Recruitment’ whitepaper offers some interesting insights into where mobile is heading and helps to determine the different ways that it can be utilised by recruiters.”
Dave Martin, MD of Allthetopbananas.com, adds; “‘The Future of Mobile Recruitment’ whitepaper makes clear the alarming speed at which mobile is now developing and being used by consumers. The purpose of the report is to share these key findings and help to inform the recruitment industry of how mobile could at last be used effectively in their strategy. In order to help recruiters and HR professionals to get to grips with mobile recruiting, AllTheTopBananas has launched a new website: MoRecNews.com. The site is a definitive guide for the recruitment industry to inform and educate people about the mobile space, containing news and information on all aspects of mobile recruiting, mobile technology and social recruiting.”
Download your free copy of the Future of Mobile Recruitment whitepaper: www.jobsite.co.uk/FOMR