Video interviewing is fast becoming a major part of the recruitment process. Candidates increasingly expect forward thinking companies to have adopted it already. Should you follow the crowd and get involved in the video interview revolution?
WCN, the leading UK and global e-Recruitment software provider, which has helped many major companies revolutionise their recruitment processes believes you should. Charles Hipps, CEO of WCN, says it is not just about jumping on the bandwagon. He argues that there are five practical reasons why video interviewing is becoming an industry must.
1. Reach Top Talent
Location, location, location - No matter where you or the candidate are located, video interviewing enables you to reach top talent anywhere in the world. Video interview technology permits recruiters to reach an unrestricted talent pool, allowing candidates to be analysed before deciding who should be put through for additional screenings and assessment centres. The video format also provides an opportunity to share information about the organisation and its corporate message, allowing interviewees to acquire a truer sense of the organisation, leading to a ‘best fit’ situation for both recruiter and candidate.
2. Savings
Video interview technology helps screen out unsuitable candidates, saving money on travel costs and additional assessment centres. Most companies seem to use video interviewing early on in the hiring cycle, often as an alternative to telephone or first-round interviews. Participating in a video interview saves both time and money compared to face to face interviews, including travel, logistics and scheduling.
3. Video Chemistry
While interviews conducted via the telephone remain a fantastic method for pre-screening candidates, video interviews really lets you see how the candidate reacts and responds under pressure. You can tailor your questions to study body language, responsiveness and habits. It is now common practice to record the video interview, allowing you to share it with other executives who may be involved in the decision making process.
4. Increased Flexibility
Flexibility is especially important for attracting passive candidates. Passive job seekers have packed schedules, which makes scheduling traditional face-to-face interviews very difficult. Video interviewing shows a level of consideration towards the candidate, acknowledging that they might have commitments outside of the recruiting process. Video interviewing thus enhances the candidate experience, something every organisation should want to achieve. The whole process provides recruiters with greater flexibility. Recruiters can review candidates’ interviews as and when they want and replay recordings. This approach provides the candidate with the best opportunity to be heard.
5. Increase Speed to Hire
Video interviewing allows recruiters and hiring managers to see focus more time and energy on the best candidates. They can quickly filter out unwanted applicants, saving time when it comes to the next stages of hire. This improves the calibre of candidates, whilst reducing the number of assessment centres needed during the recruitment process. As such, less time is spent conducting face to face interviews, analysing candidates and deliberating over positions.
For more information about WCN please visit www.wcn.co.uk