UCI Cinemas Selects PeopleBank Technology to Recruit for Box-Office Hits

UCI Cinemas is launching a new online recruitment service to help manage the demand for extra employees around sell-out films such as the forthcoming Harry Potter movie, and unexpected overnight box office successes.

The newly launched recruitment site http://jobs.uci.co.uk will be at the heart of the initiative to boost employee numbers quickly, in response to box office sales at UCI’s 38 UK and Ireland cinemas and multiplexes. All visitors to the UCI website, including those booking tickets online, will be encouraged to browse job opportunities and register their details in a new talent pool. The new site is hosted and managed by PeopleBank technology, part of Workthing, the UK’s leading online recruitment solutions provider.

UCI will be able to recruit from the talent pool and publish vacancies as they arise, directly to the site. This process will significantly reduce the time to hire, money spent dealing with recruitment agencies and the need to run print advertising. With the PeopleBank system, UCI will manage applications online and have direct communication with candidates, giving them far greater control and visibility over the entire recruitment process.

The recruitment site will also be used to manage recruitment across other specialisations within UCI, including finance, marketing and IT. The site has been designed in conjunction with recommendations from the Employers Forum on Disability.

Karen Fenton, Head of HR for UCI UK and Ireland commented: We’re really keen to recruit ahead of the competition so we’ll be vigorously building our talent pool over the next few months.

Anyone that visits the site or we speak to is a potential guest, so it’s really important that we can communicate personally and appropriately with every individual and re-enforce our employer brand. PeopleBank technology was able to offer great communication tools that struck an instant cord with our approach to recruitment.

Bill Shipton, Commercial Director of Workthing said: Talent pools are emerging as a key recruitment tool for those organisations interested in improving their employer brand status, as well as those wanting to cut their recruitment cycle. In our research, the length of time it takes to hire was quoted as a problem for 71% of organisations, yet relatively few have taken action.

UCI will be well positioned in the entertainment industry to steal a march on its competitors and transform its recruitment in preparation for the storm of Harry Potter fans.