A three-quarter of a million pound television advertising blitz is booked for May to celebrate the occasion.
The campaign is being screened across the Carlton and Central networks in prime slots, which began with the break in the ITV News at Ten on 1st May.
Bill Shipton, managing director of PeopleBank commented ìAfter six years with the same identity we felt it was time for a change. It has been challenging to find something that even comes close to visually encapsulating the services we provide to candidates and employers. We believe that our new concept of the nesting doll, one body that houses many others of different shapes and sizes, is perfect for our organisation and we are delighted with the result. Launching a TV campaign gives us the ideal opportunity to promote our new image.î
www.peoplebank.com
TV campaign heralds new ID for PeopleBank - 05/2001
PeopleBank has changed its corporate identity