Lucas Group, a national executive search firm headquartered in Atlanta, has renewed, with The Wall Street Journal and CareerJournal.com, its unique branding agreement to promote its executive search and staffing business.
The alliance, formed in July 2002, has enabled Lucas Group to promote its executive search and staffing businesses through print recruitment advertising in The Wall Street Journal, The Wall Street Journal Europe and The Asian Wall Street Journal; to cohost Executive Diversity Career Fairs; to sponsor CareerJournal.comís HR Center and Executive Recruiter sections; to reach Journal subscribers through direct mail; and to hold joint press and joint recruiting industry conference exhibition.
ìLucas Groupís alliance with Dow Jones has solidified our firmís place as the standard in executive search,î said Alex Baxter, managing partner and marketing director at Lucas Group. ìOur exposure across several mediums to a diverse group of clients has increased dramatically during the past two years, and rejoining the Journal is a commitment to develop further creative recruitment solutions for our clients.î
ìLucas Groupís brand recognition has increased more than 40 percent during the first two years of our partnership,î said Tony Lee, editor in chief and general manager for The Wall Street Journalís Online Network, which includes CareerJournal.com. ìWe believe that the continued alliance will only bolster the firmís notable reputation by communicating the size and scope of its organization globally through the Dow Jones online and print products.î
The Wall Street Journal and CareerJournal.com Renew Branding Alliance with Lucas Group
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