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Stuart Gentle Publisher at Onrec

Software company DELIA SYSTEMS welcomes RENDEX and OUEST VENTURES as new investors.

RENDEX and OUEST VENTURES invest in DELIA SYSTEMS as co-leaders of a Ä 3.5M funding round, with further contributions from SPEF VENTURE and L-A FINANCES, existing company investors.

RENDEX and OUEST VENTURES invest in DELIA SYSTEMS as co-leaders of a Ä 3.5M funding round, with further contributions from SPEF VENTURE and L-A FINANCES, existing company investors. This financing will enable DELIA SYSTEMS, an independent vendor of software solutions to optimize human and material resources, to reinforce its presence on the international stage.

DELIA SYSTEMS receives Ä 3.5M
The arrival of two new investors and the opening of our capital to international players illustrate the confidence in the resource optimisation market and our development perspectives , advises Laurent CAVELIUS, CEO of DELIA SYSTEMS. Our last two financial years bear testament to the way in which DELIA SYSTEMS’ business has taken off with a growth of more than 100% per year, despite the difficult economic climate. Having established the company as a leader in its French home base, it is giving itself the means to expand internationally.

The two new shareholders joining L-A FINANCES and SPEF VENTURE are RENDEX, a European venture capital fund manager based in Belgium, and the French venture capitalist OUEST VENTURES. European expansion based on new markets This capital increase gives DELIA SYSTEMS the necessary financial foundation to support its existing customers in their international expansion as well as to widen its customer base through new international references, points out Cdric VAN CAUWENBERGHE from RENDEX PARTNERS. The proceeds of this funding round will be used to give DELIA SYSTEMS a stable foothold in Europe, starting with the United Kingdom by the end of 2004.

We have to carve ourselves a place in this geographical area if we are to conquer new markets for field force automation. Our reactive and intuitive operational planning engine clearly sets us apart from the competition, and represents a key aspect of the competitive edge sought by dynamic companies, specifies Laurent CAVELIUS. DELIA SYSTEMS convinced us with its high potential for development, thanks to a top-level management team that has proven its ability to deliver prestigious customer references and show highly attractive prospects for profitable growth. DELIA SYSTEMS’ solution will surely meet with a positive response from major corporate accounts throughout Europe and thereby reach a critical size within the next 24 months, explains Thomas GUBLER from OUEST VENTURES.

The strong growth in field force automation
OPTI-TIME, the software suite for human and material resource planning, is DELIA SYSTEMS’ flagship product. When SPEF VENTURE acquired an interest in DELIA SYSTEMS’ capital in 2000, we knew this market would be buoyant and a unique opportunity. Investing in a bleeding edge technology such as OPTI-TIME was an obvious choice for us, says Bruno RIVET emphatically. OPTI-TIME was initially developed to solve industrial maintenance problems, particularly in the aeronautical sector, but it has shown it can adapt itself to mobile services. DELIA SYSTEMS has proven its ability to grow in the mobile services sector by winning over new customers, such as CARREFOUR, a global retailer, and VOLIA WATER and La SAUR (subsidiary of the BOUYGUES group), two heavyweights in water distribution. The maintenance sector also displays signs of growth with the signing of new prestigious customers, including AIRBUS, the US AIR FORCE and SNCF, the French national railway company. Strengthening international editor and integrator partnerships The OPTI-TIME software suite is open to countless ERP suites and geographical information systems, and guarantees its customers a significant, quick and measurable return on investment by optimising their human and material resources in real time, advises Marc GUYOT from L-A FINANCES. Worldwide software vendors, such as IBM, ORACLE and MICROSOFT, are partners of DELIA SYSTEMS, enabling them to incorporate operational planning within their software suites, given that no equivalent solution currently exists on the market. DELIA SYSTEMS’ expertise is also in great demand by major system integrators, such as IBM Global Services, CAP GEMINI and ARINC USA.

HEXACAPITAL acted as sole financial advisor to DELIA SYSTEMS for this fundraising.