SMEs not maximising power of the Internet will be second tier by 2006

Wendy Trollope of The PR Co, the specialist agency serving the recruitment market, commented today:

ëThose SME employers and recruitment agencies who are not fully utilising the power of the www to attract staff and to generate enquiries are likely to be left behind in the dash for business success. These companies do not have the advertising and branding power of major players but can establish their niche via the cost-effective route of the internet.

ëWe feel that 3 simple elements will contribute to enduring success of SMEs in 2004 ñ 5. Those who ignore these simple rules stand to be second-tier players by 2006 :

a domain name for the website that ëdoes what it says on the tiní e.g. ëbankwork.co.uk, theprco.co.ukí,- so prospects can find/remember you easily

an internet strategy to capture browsers, passive job-seekers and prospects- the internet can be a great source of cheap leads

a straight-talking website which reflects your open and fair culture ñ be wary of wordy, dull and hard-to-navigate sitesí.