Sarah Porter appointed as event director for incentive world and the National Incentive show

Reed Exhibitions’ has appointed Sarah Porter as the Event Director for its Incentive portfolio of trade exhibitions including The National Incentive Show and Incentive World.

Sarah has a proven track record in managing a portfolio of exhibitions in the marketing sector including the two Reed incentive shows whilst previous Event Director, Versha Carter was on maternity leave. Versha is now relocating with her husband to the West Country.

Sarah has over nine years experience in the events industry. Before joining Reed in 2003, she worked for over 4 years as Event Director on several exhibitions for CMP including the marketing and IT Portfolio and the launch event Technology For Marketing.

Having already been involved in the industry for several months, Sarah is looking forward to maintaining and building upon the relationships she has made in the industry, and continuing the show’s predominant position in creating business opportunities for both buyers and exhibitors.

Sarah Porter said, I’m delighted to be driving forward the two most established events in the promotional marketing, incentive and motivation industry. It is an exciting time for the industry and I believe that there is a great opportunity to inject both Incentive World and the National Incentive show with fresh ideas to meet the needs of the market. I am looking forward to working closely with the exhibitors, associations and key players in the industry to achieve the perfect spring and autumn platform for buyers and sellers alike.